Blogging for Success:
How to Create Great Blog Content


Sometimes it’s difficult to blog, especially for those not used to journaling or writing their ideas out on a regular basis. This guide is intended to help you create great blogging content by taking you through the steps necessary to generate consistent blog posts.
  1. Identify the Main Goal or Theme of Your Blog: Why are you blogging? What do you hope to get out of the experience and what do you want to share with your audience?
  2. Tentatively Identify Your Intended Audience: Who are you writing to? Who is your ideal reader, and what do you hope for them to gain from reading your blog?
  3. Decide on the Time Commitment You’re Willing to Make to Your Blog: Generating great blogging content takes time, and an appropriate time commitment. Determine how much time you are willing to commit to writing, researching, and publishing your content.
  4. Highlight Main Topics and Break Them Down into Single Idea Posts: Start with a big topic, then whittle it down into smaller topics. Stick to a “one topic per post” method for generating content, and try to make each post about 300 – 400 words.
  5. Plan Out a Blog Calendar: With your theme, audience, and post topics listed, plan out a blog calendar for when you’ll produce what content. A great way to do this is to plan out 52 topics (enough for 1 post per week for 1 year), and whenever possible try to connect your blog’s post with a current event happening during that time of the year. If 52 topics seems like a lot, start with 4 topics, and build on them each month.
  6. Match Your Time Schedule to Your Blog Calendar: Since you’ve already identified your time commitment, you should be able to match your time schedule to your blog calendar.
  7. How to Actually Get a Post Written: Think of your topic. Then think of one specific audience member and answer the question: What do I want THAT PERSON to walk away from this post knowing?
  8. Choose Keywords: Start by choosing keywords based on the general outline you’ve created for your content, then summarize each of your post’s content. Try to choose roughly 2-3 keywords per post, and include those keywords in the labels/tags section of your post to help categorize your content along the way.
  9. Automate the Process: Schedule your posts to be published in advance, on a regular basis over a series of days, weeks, or months.


Contact Us when You're Ready to Start Blogging for Your Business!